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Social Media Marketing With a Human Touch? Yes, Please!
Each year, SXSW overflows with innovative technologies. And when you get to play with a robotic dog that does tricks and has mannerisms that mirror a live dog, it’s easy to see how Artificial...
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Marketing Stunts: The Good, the Ehhh… and the What Were You Thinking?
‘Tis the season for some marketers to break through the summer slump. In the month of June we saw at least four brands try to become top of mind with consumers in various ways. From changing the...
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Mass Marketing is Dead. It’s all about Personalization.
One-size-fits-all marketing strategies are from a bygone era. More than a century ago, even John Wanamaker knew that something was off, famously saying, “Half the money I spend on advertising is...
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The Best Marketing Technology is Still the Human Brain
Marketing technology is the hot topic of the day but is only one part of the equation for elevating your marketing game. The pressure to deliver performance metrics to support marketing programs is...
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The Top Eight Inexpensive Tactics Sure to Get Butts in Seats
Hosting a company event is an exciting way to build awareness for your brand and engage with your target audience outside of your typical communications; however, putting together a successful event...
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Debunking Digital Marketing Myths
Digital marketing is a catchall term that can mean different things to different people. Some use it too narrowly to describe search engine optimization or social media marketing, while others define...
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Kids Today… Crotchety Observations from a 31-year-old Marketer
Generation Z is really weird. I mean, I know they’re just kids right now, but, as a millennial looking at the developing class of 2025, I gotta say their sense of humor is nonsense. And this shifting...
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The Accidental Campaign – Behind the Scenes of Em and C.C.’s Wedding
If you’ve followed MCC for awhile, you’re probably familiar with our philosophy of creating communications that appeal to an audience’s head and heart. And you may also know the characters, or...
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The Gray in Your Engagement Results
Marketers like us can’t help but think of numbers as a measure of success. Our primary incentive used to be revenue, but then we learned to appreciate the value of the target customer’s interaction...
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2019 FIFA World Cup in France: Marketing Trends
With the FIFA Women’s World Cup kicks in the rearview mirror and as Mod Op’s self-proclaimed resident soccer/football/fútbol expert—just try and knock me off my throne, Kevin — I was scouring the web...
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